Type
Virtual
Classroom ILT
Skill Level
Available dates
Learning Path
Virtual
Duration
1 Day
TYPE
Virtual
Classroom ILT
LEARNING PATH
SKILL LEVEL
DURATION
AVAILABLE DATES
Introduction
Every business and organization has an online presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, and through its applications vital to its success, knowing how people and customers interact with your websites and mobile applications can provide insights into how well the messages, pages, and other content is received. By monitoring, tracking, and analyzing how visitors interact with your website and apps, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google’s data and other application service offerings such as AdWords™ and AdSense™.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics’ rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.
Target Student
This course is designed for users who wish to analyze website or mobile application traffic or online advertising campaigns for a variety of reasons including increasing customer reach, and increasing conversions. In this course, you will learn how to set up and use Google Analytics and Standard Google Analytics reports.
Pre-requisites
To ensure your success in this course, you should have experience with using a web browser and productivity software (Microsoft® Office or Google Docs™). You can obtain this level of skills and knowledge by taking any of the following Logical Operations courses:
- Using Microsoft® Windows® 10, Using Microsoft® Windows® 8, or Microsoft® Windows® 8 Transition from Windows® 7
- Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum
Microsoft Overview
Skilled Microsoft engineers add significant value to the marketplace by reducing the cost of technology solutions whilst improving efficiency and fuelling innovation. Through authorized Microsoft training, Torque IT empowers engineers, developers and end-users to realise their full potential by providing them with the necessary knowledge and skills to optimise the adoption and use of Microsoft solutions.
Torque IT considers authorised Microsoft training to be an integral part of any Microsoft implementation. Microsoft authorised training, and associated certification, ensures that you get the most from your technology investment and that you are able to operate above the technology curve. Microsoft career certifications are universally recognised as demonstrating a high level of expertise and credibility for individuals and the organisations that employ them.
Authorized Microsoft training and certification is the industry standard for any solution that includes designing, selling, implementing, upgrading, managing, and operating Microsoft solutions.
For 19 years, Torque IT has maintained the status of Gold Learning Partner for Microsoft in South Africa. This is the highest level of accreditation that Microsoft awards to Learning Partners that specialize in technical, product, sales, development, end-user and solutions training.
These achievements reflect our commitment to providing our customers with quality skills development, enablement, training, and certification solutions that demonstrate exceptional depth, breadth, and expertise across Windows Server, Windows Client, Microsoft Virtualization, Microsoft Azure, Office 365, Exchange Server, SharePoint Server, Skype for Business, System Centre Server, Visual Studio and Microsoft Office technologies.
Torque is recognized by Microsoft, and the industry, as having met rigorous standards for educational competency, service, customer satisfaction and investment in Microsoft technologies that will prepare the next generation of IT industry professionals.
